Wednesday, November 16, 2005


Washington D.C., November 16, 2005 -- XM Satellite Radio (NASDAQ: XMSR), the nation's leading satellite radio service with more than 5 million subscribers, today announced that five XM products have been recognized as honorees for the Innovations 2006 Awards, including two "Best of Innovations" distinctions for the I-Sonic™ entertainment system manufactured by Polk Audio in the audio components category and the Terk XM Smart Digital Adapter manufactured by Audiovox Electronics in the vehicle audio electronics category.

Sponsored by the Consumer Electronics Association (CEA), producers of the International Consumer Electronics Show (CES), and endorsed by the Industrial Designers Society of America (ISDA), the Innovations Awards, now in its 16th year, honor excellence in consumer technology design and engineering. The top Innovations 2006 Honorees from each category are named "Best of Innovations."

"We are truly honored to have the XM Smart Digital Adapter and I-Sonic named as Best of Innovations 2006 Honorees," said Dan Murphy, senior vice president of Product Distribution and Marketing for XM Satellite Radio. "Again this year XM is recognized with the most satellite radio products selected as Innovations Honorees, further proof that XM is the leader in satellite radio technology with the most advanced and diverse hardware options available. Along with our manufacturing partners, we continue to successfully make XM a mainstay in the car, in the home, and on the go."

The I-Sonic™ entertainment system, manufactured by Polk Audio, is a compact, easy to use stereo, all-digital audio system. This XM-Ready ready product also includes an AM/FM and digital HD Radio™ tuner and a DVD/CD player. Exclusive 4-speaker I-Sonic™ and Power Port technologies produce sound quality so big and lifelike that for many, the I-Sonic™ is capable of being the primary home entertainment system.

Manufactured by Audiovox Electronics, the Terk XM Smart Digital Adapter delivers XM to any new or used vehicle that has a car stereo equipped with Radio Data Service (RDS), offering consumers a universal solution for new and used vehicles that do not have factory-installed XM radios. The patent-pending technology provides a "factory-like" XM installation, leaving the dash and existing car stereo head unit intact. RDS is available in various vehicle models offered by leading automakers such as Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln-Mercury, Mercedes-Benz, Mini, Nissan, Porsche, Range Rover, Scion, Toyota, Volkswagen, Volvo, and many others. RDS is a technology that was introduced in the U.S. in 1998 to send digital display information to FM radios.

In all, five products from XM and its manufacturing partners were among the Innovations 2006 Honorees selected by an independent panel of engineers, designers and journalists.


Washington D.C., November 15, 2005 -- XM Satellite Radio (NASDAQ: XMSR), the nation's leading satellite radio service with more than 5 million subscribers, is now available on DIRECTV, the nation's leading digital multichannel television service provider. Beginning today, 72 channels of XM's critically-acclaimed music, children's programming and talk radio content are available via DIRECTV, nearly doubling DIRECTV's current audio programming lineup at no additional cost. In addition to XM music channels and children's programming, DIRECTV is offering XM's Major League Baseball "Home Plate" talk radio channel and XM's High Voltage channel, featuring talk radio stars Opie and Anthony.

Customers subscribing to the DIRECTV TOTAL CHOICE® programming package will have access to 50 XM Satellite Radio music channels. Customers subscribing to the DIRECTV TOTAL CHOICE® Plus programming package and above will have access to more than 65 channels. DIRECTV PARA TODOS® customers will also have access to the same XM channels, as well as five additional Latin music channels.

A complete list of XM channels for each tier of DIRECTV service is available online at


Partnership With The Recording Academy® to Provide Exclusive Satellite Radio Coverage of Annual GRAMMY® Awards And Original Programming

Washington D.C., November 14, 2005 -- XM Satellite Radio (NASDAQ: XMSR), the nation's leading satellite radio service with more than 5 million subscribers, today announced a broad marketing and programming partnership with the GRAMMY® Awards starting with the 48th GRAMMYs on Feb. 8, 2006. XM has entered into an exclusive, multi-year deal with the National Academy of Recording Arts and Sciences, Inc. (The Recording Academy®) to become the official satellite radio network for the GRAMMYs, which will provide XM's subscribers with unparalleled broadcast coverage of the annual telecast, as well as unique GRAMMY special programming throughout the year.

"XM subscribers are some of the most passionate music fans anywhere. Our multi-year agreement with The Recording Academy provides our subscribers with the closest thing to red-carpet access and front-row seats at the most important music awards show in the world," said Eric Logan, executive vice president of programming, XM Satellite Radio. "We are delighted to support The Academy's family of artists who are at the heart of what makes our programming so compelling to music fans and we look forward to sharing the magic of the GRAMMYs with the millions of XM subscribers."

"XM's reach to music fans across genres and its reputation for delivering the best in live music events makes it a great partnership with the GRAMMY Awards," said Neil Portnow, President, The Recording Academy. "The Academy is very excited about this new opportunity to highlight our programs and initiatives, as well as to bring Music's Biggest Night™ to music fans everywhere."

XM's broadcast coverage of the annual GRAMMY Awards will be featured on multiple channels in the days leading up to the awards show and will include XM original specials focusing on past GRAMMY winners, as well as features and interviews with current GRAMMY-nominated artists. In addition to broadcast coverage, XM and The Recording Academy will create a monthly show to air on XM dedicated to GRAMMY-winning artists and legends in the music industry. XM's year-round programming also will include coverage of events for The Academy's charitable affiliates: the GRAMMY Foundation®, (which is dedicated to keeping music and arts education in the schools and preserving the nation's rich cultural legacy), and the MusiCares® Foundation (providing a safety net of critical assistance for music people in times of need).


Ellen DeGeneres, Snoop Dogg, Derek Jeter, David Bowie and Martina McBride Featured in Star-Studded Campaign that Brings to Life the Wide Variety of XM's Industry-Leading Content

Washington D.C., November 14, 2005 -- XM Satellite Radio, the nation's leading satellite radio company with more than 5 million subscribers, has launched "Listen Large™," the company's largest holiday marketing campaign, featuring television, print, radio, online and outdoor advertising to promote XM's wide variety of programming and best-in-class satellite radios.

Headlining XM's "Listen Large" campaign are two TV spots with superstars Ellen DeGeneres, Snoop Dogg, Derek Jeter, David Bowie and Martina McBride to showcase the enormous number of choices that XM offers consumers across its 150-plus channels, including the largest music playlist in satellite radio, the most live sports content, exclusive live concerts, and premier news and talk radio, whenever and wherever a subscriber wants to listen.

"XM Satellite Radio leads the industry with seventy percent of satellite radio customers, who are won over by XM's unprecedented programming choices and star power, as well as the cutting-edge technology that allows them to listen anytime, anywhere," said Hugh Panero, President and CEO, XM Satellite Radio. "By showcasing the diversity of our programming, including our commercial-free music channels, the 'Listen Large' campaign appeals to millions of consumers who demand the high-quality listening experience that has made XM number one."

The "Listen Large" TV spots with DeGeneres, Snoop, Jeter, Bowie and McBride will appear during prime time on broadcast network television and cable TV beginning today. The two 30-second spots take a light-hearted look behind the scenes at XM as Snoop roams through the XM studios and meets up with other personalities who appear on XM. XM offers satellite radio broadcasts of "The Ellen DeGeneres Show;" Snoop hosts an exclusive XM music show; Jeter's New York Yankees are part of XM's comprehensive coverage of Major League Baseball; Bowie and McBride represent the diversity of XM's critically-acclaimed music channels. The spot was produced by Mullen and directed by Cannes and Emmy Award-winning commercial director Baker Smith of Harvest Films.

Among the prime-time network TV shows to feature the "Listen Large" spot will be the November 17 episode of NBC's "The Apprentice." XM will also be the featured company during the "Apprentice" episode, in which XM's music programmers judge the two teams of candidates as they find, develop, and market a new music artist. In a recent survey by the media buying firm Magna Global, "The Apprentice" was ranked as the top TV series with the highest concentration of 25-to-54-year-old viewers with an annual income of $100,000 or more.

In addition to the TV spot, the "Listen Large" campaign includes special holiday pricing on XM radios, as well as national and local radio spots, national magazine ads and inserts aimed at key target audiences, newspaper advertising in major markets nationwide, online ad banners, outdoor billboards that target commuters, and other elements.

"The 'Listen Large' marketing campaign shows how XM Satellite Radio offers something for everyone, making it the perfect holiday gift," said Steve Cook, Executive Vice President, Sales, Marketing and Customer Operations, XM Satellite Radio. "The campaign highlights the industry-leading programming and radios offered by XM, and it complements the competitive pricing of XM radios for the holiday shopping season."

XM offers the most choices in satellite radio, including the most commercial-free music channels, ranging from rock to reggae, country to classical, hip hop to jazz; the most live sports with more than 5000 events a year, including Major League Baseball, NASCAR, NHL, PGA TOUR, IndyCar Series, college football and basketball, World Cup Soccer, and ESPN Radio's live play- by-play coverage of NBA games and other sports; premier talk radio content such as Take Five, the brand-new XM talk channel produced by and for women, which features "The Ellen DeGeneres Show" and "The Tyra Banks Show;" and 24- hour news, traffic, and weather information.

Listeners can tune into XM Satellite Radio from coast to coast on radio receivers for the vehicle, home, and portable use, as well as online. XM's award-winning product portfolio includes portable XM2go radios, the first and only wearable satellite radios that receive live programming "on the go." For more information about XM Satellite Radio, visit


XM2go radios are first and only portable, handheld satellite radios for listening to live programming and stored content in the car, at home, and on the go

Washington D.C., October 11, 2005 -- XM Satellite Radio, the nation's leading satellite radio company with more than five million subscribers, is the winner of top honors from three national magazines for its portable XM2go satellite radios as XM offers a $50 mail-in rebate for a variety of XM radios for holiday shoppers:

  • Popular Science magazine has chosen the MyFi XM2go radio by Delphi for its prestigious "Best of What's New 2005" award. The MyFi will be displayed at a public exhibition hosted by Popular Science at Grand Central Terminal's Vanderbilt Hall in New York City November 8-10.
  • WIRED magazine has named the portable Tao XM2go radio its "Editor's Pick" atop the list of satellite radio receivers reviewed in its annual consumer product buying guide.
  • USA Today's brand-new consumer tech guide USA TODAY NOW Personal Technology has chosen the portable Pioneer AirWare XM2go radio as one of the top ten coolest tech products for the holidays.

XM2go radios are the first and only satellite radios that allow users to listen to live programming or stored content in the car, at home, and on the go. XM2go radios deliver XM Satellite Radio's 150-plus channels of commercial-free music and premier sports, news, and talk programming. The wearable radios come with a complete set of accessories, including car and home kits, headphones, belt clip, and other items for listening to XM from coast to coast.

XM2go radios are now available for $149.99 after the special $50 mail-in rebate. This rebate is available through December 31, 2005, for consumers who purchase one of a variety of XM products for themselves or as gifts at participating retailers. The "Listen Large... Save Big" rebate applies to XM2go radios, various plug-and play receivers, and other products for the car and home. Details about the rebate and the rebate order form can be found online at

"Holiday shoppers have a fantastic opportunity to get XM's award-winning radios for themselves and everyone on their gift lists," said Dan Murphy, senior vice president of product marketing and distribution, XM Satellite Radio. "The holiday shopping season promises to be the busiest in the history of XM, and this special retail promotion is a key part of that effort. As these recent awards demonstrate, XM2go radios have the advanced features that consumers want, and we match our high-quality radios with the greatest variety of content in satellite radio, including the most music channels and the most live sports."


Brandweek says XM has highest degree of customer loyalty in satellite radio

Washington D.C., November 10, 2005 -- XM Satellite Radio, the nation's leading satellite radio company with more than 5 million subscribers, is the winner of the 2005 Brandweek Customer Loyalty Award in the satellite radio category.

Brandweek, the newsweekly of marketing, joined the research firm Brand Keys to recognize the leading brands that command the highest customer loyalty. Brand Keys interviewed 12,000 adult Americans to discover which of 222 brands in 35 categories - from airlines to soft drinks to internet booksellers - have earned the greatest loyalty among customers.

Brandweek and Brand Keys said the survey found that "XM best met or exceeded customer expectations" in the satellite radio brand category. "This translates directly to the most powerful brand equity and the highest degree of customer loyalty" for XM in the satellite radio category, they said.

"XM customers are incredibly passionate about the programming and products we offer, and our customers are some of our very best salespeople, so we work extraordinarily hard to satisfy them by delivering the richest variety of content and most advanced technology in satellite radio," said Hugh Panero, President and CEO of XM Satellite Radio.