Thursday, September 29, 2005

Satellite Entertainment Pioneers DIRECTV and XM Satellite Radio Join Forces to Deliver 72 Channels of XM's Acclaimed Programming to DIRECTV Customers

Number of Audio Channels Available on DIRECTV Will Nearly Double at No Additional Cost

EL SEGUNDO, Calif. and WASHINGTON, Sept. 29 /PRNewswire-FirstCall/ -- Anagreement between DIRECTV and XM Satellite Radio, the nation's leadingproviders of digital satellite entertainment programming, will be much morethan just music to the ears of more than 14.6 million DIRECTV customersnationwide.

As part of DIRECTV's dedication to offering the best in entertainment toits customers, beginning Nov. 15, 2005, 72 channels of XM's quality music,children's, and talk programming will be available via DIRECTV, nearlydoubling its current audio programming lineup at no additional cost. Inaddition to music channels and children's programming, XM will provide XM'sMajor League Baseball "Home Plate" talk radio channel, and its High Voltagechannel, featuring talk radio stars Opie and Anthony.

"DIRECTV is making a major commitment in the world of music, and thisalliance with XM Satellite Radio will leave a lasting imprint on not only ourmore than 14.6 million customers nationwide, but on the pay televisionindustry as a whole," said Dan Fawcett, executive vice president, ProgrammingAcquisitions, DIRECTV, Inc. "By partnering with fellow satellite innovator XMto deliver an unrivaled lineup of quality audio channels, we will continue toprovide our customers with more entertainment choices, more value and the bestservice available."

"This marks the beginning of a natural partnership between the nation'sleading satellite radio company and the leading satellite television company,"said Patricia Kesling, senior vice president, Marketing and Operations, XMSatellite Radio. "DIRECTV offers a fantastic platform for people toexperience some of the amazing content we offer on XM. We know fromexperience that when people get to sample XM, they want to become XMsubscribers. Part of XM's appeal is that we have an extraordinary group ofmusic experts who handpick the songs from XM's enormous music library, andthey work directly with artists to create original music specials and liveperformances. Our talk radio programmers share that same spirit of creativityand freedom. It's what separates XM Satellite Radio from everyone else." Customers subscribing to the DIRECTV TOTAL CHOICE(R) programming packagewill have access to 50 XM Satellite Radio music channels and customerssubscribing to the DIRECTV TOTAL CHOICE(R) Plus programming package and abovewill have access to more than 65 channels. DIRECTV PARA TODOS(R) customerswill also have access to the same XM channels, as well as five additionalLatin music channels.


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